Data Attributions: Resolving GA4 Funnel Anomalies

The Multi-Touch Attribution Puzzle

Without clean attribution tracking, scaling is impossible. Marketers often see duplicate lead records, mismatching revenue, or untracked conversions in GA4 dashboards. This stems from poor tag triggers.

We implement custom event mappings, cookieless tag streams, and server-side webhook tracking to resolve attributions and capture data metrics accurately.